Information Tracking and Usage

Avid Media (“we”) tracks and gathers certain information on this website (this “Site”) that helps us to better understand our visitors’ needs related to this Site and our services. Should you wish to retain access to our proprietary and confidential resources (the “Resources”), or subscribe to our newsletter, or submit a form, you will be required to voluntarily submit personal information.

Personally Identifiable Information

Should you wish to retain access to our proprietary and confidential resources (the “Resources”), or subscribe to our newsletter, or submit a form, you will be required to voluntarily submit personal information. This information may be used to identify you as an individual, such as your email address, name, or telephone number.

Non-Personally Identifiable Information

This is information that does not by itself identify a specific individual. We may collect information on how you use this Site, such as resources browsed, searched and downloaded; the frequency and duration of visits, and your source Internet Protocol (“IP”) address.


This Site may use Cookies. A cookie is a data file containing a unique identifier that is transferred to your computer when you visit a site through your browser. Cookies help us understand our visitors’ needs and interests, and we use that information to improve this Site and the services offered on the individual pages. They are not linked to any personally identifiable information. If a user rejects the cookie, this Site may still be used, however the user’s access to some areas of this Site may be limited.

Shared Usage of Data

We reserve the right to share accumulated, general demographic data for statistical purposes with selected partners. These data do not contain any personally identifiable information.


This website may contain links to other websites. Please note that we are not responsible for the privacy practices or the content of any other websites to which we link.

How We Use Your Information

If you choose to provide Avid Media with your personal information, where appropriate, Avid Media or subsidiary, representative, sales or affiliated sales channel representative, may use this information to contact you. We use the personal information collected during the use of this Site to personalize web content where applicable. We may also use your information to send you direct marketing information or contact you for market research. We may periodically send email for sales, marketing, and administrative purposes.


This Site uses Google remarketing, third-party vendors, or similar audiences feature to advertise online. The Site uses third-party vendors, including Google, and uses cookies to serve ads based on someone’s past visits to our website.

For information on how you can opt out of Google’s use of cookies, visit Google’s Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Sharing Your Information

In cases where we need to disclose web usage reports to third-party vendors, your personal information will remain anonymous.

We do not disclose, sell, exchange, nor trade your personally identifiable information to commercial mailing lists.

Maintaining Your Information

We take information security issues seriously. Any personally identifiable information is stored and protected on servers with adequate security measures.

We will cease all communication and use of personally identifiable information upon your request. Your privileges for access to the Resources on this Site may then be suspended.

Notification in Case of Policy Change

Should we decide to change our privacy policy, we will post these changes on our website. We encourage you to periodically review this Privacy Policy so you are informed on how your information is being protected and used.

If you are interested in learning more, please contact us.